acronymsDigital Marketing is a dynamic industry. Every day some or the new terms are discovered or invented. No one can learn every term deeply. However, having a basic knowledge is considered more than enough. Acronyms of much digital marketing terms, itself explains the meaning.

This page contains acronyms (only) for almost every digital marketing term. In coming days, I will update a short description of each abbreviation with a link for the detailed explanation.

AIDA – Attention, Interest, Desire, Action

AJAX – Asynchronous Javascript and XML

AOL – America Online

AOV – Average Order Value

API – Application Programming Interface

ARR – Annual Recurring Revenue

ASP – Application Service Provider

AV – AltaVista

B2B – Business to Business

B2C – Business to Consumer

BANT – Budget, Authority, Need, Timeline

BDR – Business Development Representative

CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003

CGI – Common Gateway Interface

CMS – Content Management System

CPA – Cost Per Action

CPC – Cost Per Click

CPL – Cost Per Lead

CPM – Cost Per Mille (1000 Impression)

CPO – Cost Per Opportunity

CPS – Cost Per Sale

CR – Conversion Rate

CRM – Customer Relationship Management

CRO – Conversion Rate Optimization

CSS – Cascading Style Sheets

CTA – Call To Action

CTR – Click-Through Rate

DA – Domain Authority (Moz)

DM – Direct Message (or Mail)

DNS – Domain Name System

eCPM – Effective CPM (Cost Per Mille)

EPC – Earnings Per Click

ESP – Email Service Provider

FAQ – Frequently Asked Question

FB – Facebook

FFA – Free-For-All (Link List)

FTP – File Transfer Protocol

GA – Google Analytics

HTML – HyperText Markup Language

HTTP – HyperText Transfer Protocol

HTTPS – HyperText Transfer Protocol Secure

IAB – Interactive Advertising Bureau

IBL – Inbound Link

IM – Instant Messaging

IMAP – Internet Message Access Protocol

IP – Internet Protocol

ISP – Internet Service Provider

KPI – Key Performance Indicator

LPO – Landing Page Optimization

LTV – Life Time Value

MA – Marketing Automation

MOM – Month on Month

MQL – Marketing Qualified Leads

MRR – Monthly Recurring Revenue

MSN – Microsoft Network

MT – Modified Tweet

NPS – Net Promoter Score

NSI – Network Solutions

OBL – Outbound Link

OS – Operating System

PA – Page Authority (Moz)

PFI – Pay For Inclusion

PFP – Pay For Performance

PHP – Php Hypertext Preprocessor

PoS – Point of Sale

PPC – Pay Per Click

PPCSE – Pay Per Click Search Engine

PPL – Pay Per Lead

PPS – Pay Per Sale

PR – Page Ranking, Public Relation or Press Release

PV – Page Views

QS – Quality Score

RFP – Request For Proposal

ROAS – Return On Ad Spend

ROI – Return on Investment

RON – Run Of Network

ROS – Run Of Site

RSS – Real Simple Syndication

RT – Retweet

RTD – Real Time Data

SaaS – Software as a Service

SEM – Search Engine Marketing

SEO – Search Engine Optimization

SERP – Search Engine Results Page

SLA – Service Level Agreement

SMB – Small Medium Business

SME – Small Medium Enterprise

SMM – Social Media Marketing

SMO -Social Media Optimization

SMP – Social Media Platform

SoV – Share of Voice

SQL – Sales Qualified Leads or Structured Query Language

SWOT – Strengths, Weaknesses, Opportunities, Threats

TCO – Total Cost of Ownership

TLD – Top Level Domain

ToS – Terms of Service

UX – User EXperience

UGC – User Generated Content

UI – User Interface

URL – Universal Resource Locator

USP – Unique Selling Proposition

UV – Unique Visitor (or View)

UVP – Unique Value Proposition

VALs – Values, Attitudes and Lifestyles

VAR – Value Added Reseller

WMT – Webmaster Tools

WOMM – Word of Mouth Marketing

WP – WordPress

WWW – World Wide Web

WYSIWYG – What You See Is What You Get

XML – Extensible Markup Language

Y! – Yahoo!

YOY – Year on Year

YTD – Year To Date

ZMOT – Zero Moment of Truth

If you are unable to find some abbreviation the either it might not be a digital marketing term or may find at Acronym Finder.

Let us know other acronyms not available on this website (Type the term in the comment section below) we will update the acronyms on this page.

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