How Hashtags in Social Media can be Beneficial for your Business?

We are quite familiar with the word ‘hashtag’ nowadays. All around on social media, we see something with the hash (#) sign and extended word or slogan with it. Also, it is known as ‘pound sign’ in The United Kingdom preferably it is related to the currency. It has its participation in computer languages. This will be helpful for basic information.

1. What is hashtag?

A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.

2. History of hashtag

Chris Messina, a social technology expert, is credited to have come up with the very first hashtag on Twitter. He first posted the hashtag #barcamp in August 2007.

According to Messina’s suggestion, use of the hashtag can make it easy for “lay” users to search for content and find specific relevant updates; they are for people who do not have the technological knowledge to navigate the site. Therefore, the hashtag “was created organically by Twitter users as a way to categorize messages.”

3. How to use Hashtag in Business?

Now because of Hashtag, it’s very easy to track all the post related to it on any social media sites. Hashtags are capable enough to make a brand popular. It can help you get trending if the use of hashtags is done by the good number of followers on social media.

Normally, people type any sort of hashtag like #cool, #winter, #enjoy, #travelling, #bag, #love, etc. Such types of hashtags create no sense. The hashtag is basically for brand or logo promotion, cause or slogan promotion.

Let’s us understand with an example.

Consider that you are in a seminar or event of an organization which works for cancer survivors. Many times they will mention their organization name (one of which I know is “Jannat”). This event may take place on the National Cancer Survivors Day. In this case, you can use two meaningful hashtags #Jannat and #NationalCancerSurvivorsDay on your status with some pictures explaining about the event you attended conducted by the organization.

Once people attending that event start updating their status on the social media using this particular hashtags. It will get the brand in the trending section immediately and this will help for awareness of the brand and cause it supports. However, if a brand is not using a unique hashtag, then it is for sure that brand name will never rise but will get buried within sometime.

Other examples on sports events are:

a. India and Pakistan Cricket Match were most commonly used hashtag is #INDvPAK

b. Football FIFA World Cup #FIFAWorldCup

How many Hashtags can be used in social media?

Twitter recommends using no more than 2 hashtags per Tweet as the best practice, but you may use as many hashtags in a Tweet as you like.

Instagram allows only 30 hashtags per post. However, 11 hashtags are enough per post. Using all 30 is not necessary. Incase more than 30  hashtags is used your comment won’t post.

Facebook recommend using 3 hashtags per post. However, one can use as many hashtags they want.

LinkedIn has no limits to the number of hashtags that can be added to each article. However, you can consider which hashtag is more important.

Other social media sites like Tumblr, Pinterest, Google+, etc., also allows the hashtags. While you post or tweet I would recommend you to tag someone rather than using a lot of hashtags. Tagging profile associated with tweet or posts will give more reach on social media.

Conclusion: Hope you find this blog useful. As, social media changes it rules and strategies every now and then, this figures might also change. Stay updated with all the blogs on this website. Incase you find any mistake here or you want me to add something new to the blog kindly, comment below or you can also email me with suggestion. Also, go through the top articles in the website and leave your feedback


Pankaj Pandey

Pankaj Pandey is a Digital Marketing Consultant from Mumbai, India. A Content Writer and Blogger in disguise. He is an Engineer with more than 4 years of Professional work experience in Technology, Advertising, Marketing and Sales.

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10 Comments on "How Hashtags in Social Media can be Beneficial for your Business?"

Waller Jamison

Thanks, useful article – especially the number of hashtags for each different platform.

# as pound means pound weight or lb apparently – I always wondered why it was call pound.

I’m in the UK 🙂

Maggie Lamarre

Pankaj, I agree with you hashtag have become so ridiculous now. On Instagram they have been throttling hashtags now since they did their update back in NO Hashtag on pinterest they don’t work the same


Hey dear Pankaj…. It is such a great post…..

Anaya Automation

Hi panky,
Very nice article, it’s very helpful for branding.


Very informative!!