Digital marketing is considered as one of the best occupation today. Many aspiring students wants to make their career in digital marketing and people change their profession to become a digital marketer, I am one of them. This happens because a digital marketer earns handsome amount of money for his creativity. If you are love working on the internet, trust me this is one of the best jobs.
For a beginner, it is very difficult to decide to go for an online course or offline. Also, they charge you lot of money. Let me make it clear for you, until and unless you don’t know how to learn digital marketing, classes or tutor can’t teach you. Because this is what you can do by implementation not just by studying.
Here in this blog, I will guide you to learn digital marketing with the free resources. Guidance from a digital marketer is very important but if you learn through the resources provided on this blog, your basics will get stronger and you will become ready to go for next level. Below are noteworthy points for a beginner to start with digital marketing. This is what I followed and have seen experts following:
If you want to learn digital marketing start with your own website. It can be entertainment, news, education, photography, etc. website. WordPress is a free and open-source content management system (CMS) based on MySQL and PHP. So anyone can make an edit for designing the website accordingly.
I will post more information about purchasing of the domain and hosting the website in my upcoming blogs.
Syed Balkhi started wpbeginner.com which is free guidance to understand WordPress. wpbeginner.com will give you step-by-step guidance. Also, they have YouTube channel so you can subscribe and learn practical implementation. I have mentioned the link below so you can visit in order to start learning.
YouTube Channel: WPBeginner – WordPress Tutorials
2. Search Engine Optimization (SEO):
In digital marketing, Search Engine Optimization is the most crucial part. It helps to appear your website on google, bing, yahoo, etc. at free of cost. Presence on google first page is a major concern. Read my last blog to understand SEO by Yoast. However, here I have something different i.e., Webmaster tool by google. There are a lot of things in webmaster, so you have to go through with the complete details and understand its importance.
I have provided the link below so that you can be guided step-by-step. First, sign up to the webmaster using your google email and get your website verified. Once you are done with verification, start learning more about term SEO from the webmaster.
SignUp and Verify Website: Start with Google Search Console
Webmaster Forum: Learn Webmasters Tools
Webmaster YouTube Channel: Google Webmasters (visit popular upload section to learn more about webmaster.)
3. Search Engine Marketing (SEM):
SEM is Search Engine Marketing, where you pay to get your product details appear in search result. A digital marketers focus should be at paid Ads to appear on top of google search result very easily. Because 80% of people search google for the relevant result. AdWords has many options to promote the product using a landing page. Terms like Cost Per Click (CPC), Pay Per Click (PPC), impression, display and search network, video Ads, etc. can be understood very well.
AdWords works on the bidding process. So, before investing money of the client you can go through several options for market research. In AdWords, market research can be done using tools like keyword planner, display planner, an Ad preview applicable cost to promote the brand, research for the potential area and audience with the brand value.
Before getting started, you should know that google earns 80% of their money from AdWords. Because social media can help you majorly in brand awareness. AdWords can help you to get your product sold. Also, google provides the AdWords certification for which you need to appear for the online examination. To proceed with online examination click here and follow the instructions carefully.
To study more about AdWords click to the below options:
Step-by-step guide: Google AdWords Help
YouTube channel: AdWords
4. Analytical Reports:
If you want to keep the track for each and every activity that happens by the visitors on the website, blogs, YouTube Channels, Blogspot, etc. Then you must learn google analytics first. Google analytics is the most important feature as it helps in analyzing and maintaining record. It helps you maintain the record keeping all the aspects in mind like demographics, geographic reports, interests based audience, the technology used by an audience, etc.
Basically, google analytics provides you a tracking code which needs to be inserted in required place to track the activity. Google provides this analytics reports for completely free of cost. You can also become a google analytics certified, click here for more information. Also, to learn more about analytics please go through the below link which can be helpful to get proper guidance.
Step-by-step guide: Google Analytics Help
YouTube Channel: Google Analytics
5. Subscribe Newsletter:
In digital marketing, concept keeps changing every day. This happens to maintain the interest of the audience and keep them exciting with something new coming up in the market. Also, to overcome with the issues faced by the audience. This becomes very difficult for a digital marketer to stay updated every time. However, there is a solution for this, subscribe to different website newsletter which can inform or update you with all the recent concepts.
But before you go ahead and simply signup to any other website let me tell you, links in above-mentioned points can make you stay updated only you need to go through with them once in a day. Subscribing to other websites newsletter will provide you the suggestion and tricks for the latest concepts.
These 5 points are the most crucial one I wanted to share for the beginners to learn digital marketing. This will take time but will give a satisfactory result to start your career with. I will also mention about social media marketing in my next blog to learn at no cost. Certain certifications which cost you nothing but hold true value in the market will be mentioned in the future blogs. I will stay motivated and love to share more if I keep receiving your response on my blog.