As we know social media sites bought all possible comfort to an individual on one single platform i.e., through the internet where brand and customers meet at one place. At one single touch, we can connect to various brands and to their promoted offers. Who is helping us getting this comforts? It is all done by the genius, who works hard to get their creativity on a digital platform and explore it socially.
In today’s world, we use Social Media for making friends, chatting with them, video calling, sharing – moments, data, pictures, videos, files, etc. Also, a place where millions of people show creativity, earn money and become famous. Even a big brand promote their products on Social Media sites because it has specified audience.
Every coin has two sides, same goes with social media sites. Misuse of social media sites is very common these days. Big social media companies like Facebook, Twitter and WhatsApp have started taking actions by running a different algorithm to stop any wrong side happening on the site.
Some social media trends will dominate 2017 for a huge change. Major of this trends are:
1. Messaging Apps:
Messaging apps have a much wider community of users than social networks. If compared with social media sites, social messaging apps like WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks: Facebook, Twitter, LinkedIn and Instagram. This preference comes due to the interactive facility provided by the social networking. Facilities like SMS, audio calling, video calling and data sharing, etc. help to make conversation easy and cheaper.
Businesses are also taking advantage of the Messaging apps. For example, if you click an Ad running on Facebook, it will divert you to the chat or messaging section and let you interact with their representative. Business has realized the importance of social messaging compared to social networking. This part helps them building trust with their customers and a convenient way to get feedback.
Fake news is responsible for spoiling the name of a brand and its value in public. It is very easy to track activities of a user on social media, this also gives an easy method to stop these irrelevant things going ahead.
3. Sales and Customer Service getting more social:
For businesses, social media purely works as a marketing tool and does not gives effective results. Later they realized, having a direct conversation with customers might help them. Research says consumers learn about products on Pinterest and Instagram. They’re sold on Facebook & Twitter. Customer service can be given on Facebook Messenger.
This trends towards “conversational commerce” stands to accelerate in 2017 with rapid deployment of chatbots. You canread more about what is chatbots as it is described briefly here. In short, it is a conversational interface via auditory or textual methods. This helps business to have interaction with consumers and maintain suspect and prospect list.
4. Lack of Social Media Skill:
Companies promote their products on social media sites to create brand awareness and also to generate sales. But, many employees in same companies have no idea how the product gets promoted through digital and social media platform. This happens because training and resources for frontline employees have been largely ignored.According to Forbes, research from management consulting firm Capgemini Consulting saysnine out of 10 companiesreport their workers don’t have the requisite skills to leverage social media as a business tool.
Each day in social media new concepts takes place, it will definitely widen the gap for the employees to get updated with social media. Some well-known social media sites may come to an end in 2017. On the other hand, there are social media sites which are not known yet but might come up with very new features in the market and capture the attention of the audiences. In order to fulfill this gap quicker, online resources can help.
Such new updates in Social Media App plays major role because it keeps the user engaged and restricts them to migrate to another Apps. Also, majority of users visit social media through the mobile application and very less through other devices. Businesses have realized this importance of social media mobile application. This helps them to promote any brand or product selecting target audience.
Conclusion: Social Media Trends in 2017 will have a great impact on businesses. I suggest focusing on above-mentioned social media trends and upcoming social media trends. Businesses will have a tough time to understand today’s market. However, an expert or specialist might help them by understanding trends and best tricks to promote brand or product on social media sites.
This is my first blog published on digitalpanky.com with a short description of social media trends in 2017. If you have any queries related to above article you are welcome to ask in below comments. If you find anything missed in this article you may let me know in the comments below.
Pankaj Pandey is a Digital Marketing Consultant from Mumbai, India. A Content Writer and Blogger in disguise. He is an Engineer with more than 4 years of Professional work experience in Technology, Advertising, Marketing and Sales.